Meghan Markle Reportedly 'In Tears' After Backlash Over American Riviera Orchard

Meghan Markle is working on her new brand American Riviera Orchard.Photo bySource: MEGA

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Overview:

Meghan Markle, the Duchess of Sussex, was reportedly left heartbroken following negative reactions to her new lifestyle brand, American Riviera Orchard. The brand, which features an exclusive line of jams, faced criticism on social media, with many labeling the product as "expensive and nothing special."

Details:

• Brand Launch: Meghan Markle rejoined Instagram in March to promote American Riviera Orchard. The brand has already garnered significant attention online, boasting over 600,000 followers on Instagram.
• Public Reaction: Despite the early popularity, the brand was met with a wave of criticism. According to royal expert Tom Quinn, Meghan was "in tears" after reading the negative feedback. "She has reached the point now where she thinks that anything and everything she does will be unfairly criticized," Quinn said.
• Positive Reception: On the other hand, reports from OK! magazine indicated that Meghan was initially thrilled with the brand's success. "The rollout for American Riviera Orchard is already off to a strong start," a source shared. "Meghan is very pleased with the early interest it has gained."

Marketing Strategy:

• Celebrity Engagement: To create buzz, Meghan sent exclusive samples of the jam to celebrities like Kris Jenner, Chrissy Teigen, and Tracee Ellis Ross.
• Expert Opinions: Branding expert Norah Lawlor weighed in on the delay in product availability, suggesting that the lengthy wait could diminish the brand's relevance. However, she noted that relaunching might still be viable given the current global distractions.
• Future Plans: Meghan is also rumored to be working on a cooking show for Netflix, which could align with the official launch of American Riviera Orchard.

Conclusion:

Meghan Markle's foray into the lifestyle market with American Riviera Orchard has been met with mixed reactions. While the brand has seen early online success, it faces challenges in overcoming public skepticism. As Meghan navigates this new venture, the upcoming months will be crucial in determining whether American Riviera Orchard can establish a lasting presence in the market.

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Source: okmagazine