Norman On-Demand service set to continue for second term

NORMAN, Okla. (KFOR) – The City of Norman announced this week to continue its Norman On-Demand service for a second year.

The app-based public transit pilot program is designed to fill transportation access gaps in Norman. According to the City of Norman, the program has served over 30,000 rides since launching last August.

In June 2024, the City of Norman, alongside the University of Oklahoma and Via approved agreements for a second year of operations, City officials confirmed.

Participants can expect the Norman On-Demand service to provide access to safe, affordable public transportation through technology specifically for the evening hours and Sunday’s. Norman city leaders say, the Norman On-Demand app also is designed to partner with the University of Oklahoma’s Saferide program which provides safe and free late-night transportation to OU students.

The City of Norman announced, new riders will continue to get their first six trips for free as well as new promotional offers when referring friends.

How it works:

Norman On-Demand will continue to be powered by the same TransitTech provider Via, which powers hundreds of similar programs around the world. Riders can book a trip instantly through an app or by calling a phone number, and Via’s algorithm matches riders headed in the same direction into shared vehicles. Riders will typically be directed to a nearby “virtual pickup and drop-off stop.” The result is an efficient transit option that combines the affordability and sustainability of the bus with the convenience of a taxi.

How to ride with Norman On-Demand:

• Download the “Norman On-Demand” app from the App Store or Google Play Store and follow the sign-up steps.‍ Enter pickup and drop-off addresses in the app.
• Wheelchair- accessible vehicles are available upon request.
• Riders will receive an ETA from their driver and can follow along in real time in the app to see when and where to meet their driver.
• Phone booking: Regular rides can be requested by calling 405-643-8638.

Service details:

• Hours:
  • Monday – Wednesday: 7 p.m. to 1 a.m.
  • Thursday – Saturday: 7 p.m. to 3 a.m.*
  • Sunday: 10 a.m. to 6 p.m.
• Fares:
  • Norman On-Demand regular fares are $2 per ride, plus $1 for each additional rider.
  • During OU Student SafeRide hours (Thursdays, Fridays, and Saturdays from 10 p.m.- 3 a.m.*), students ride for free.
    • To be eligible for the free student SafeRides, students must create their account using their official OU email address.
    • Student rides outside OU SafeRide hours pay the Norman On-Demand regular fares listed above.

*Outside of the OU fall and spring semesters, Thursday-Saturday service ends at 1 a.m.)

See details at city.ridewithvia.com/norman or for more information, click here .

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