Video marketing has gone from being simply an addendum to the company’s marketing mix to a core element of today’s marketing strategy. As time is getting more precious and the environment shifting towards more visuals, brands have focused on using videos. But what is driving this transition to more video-focused content, and why should it be central to marketing itself?

Why You should Integrate Video Marketing Into Content Strategy

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a...

6 steps to AI-driven budgeting and forecasting for digital marketing

In honor of National Black Business Month, BET.com is spotlighting trailblazing Black entrepreneurs who are redefining success and paving the way for future generations. The tech industry has evolved dramatically since its early days, beginning with the development of fundamental computing technology and expanding into an era of rapid innovation and digital transformation. Black tech companies are growing and have played a pivotal role in this evolution.

Black Business Month: Black-Owned Tech Companies You Should Know About

Whether you’re a software developer in California or a residential builder in Geelong, today’s competitive job market requires a strong professional profile that stands out. Here are seven practical steps to help you enhance your personal brand, making a lasting impression that opens doors to new opportunities. 1....

Image Improvement: 7 Steps to Enhance Your Professional Profile

Steven Vanroboys is a prominent entrepreneur from Thamesville, Ontario, renowned for his innovative approach to managing and expanding a diverse portfolio of businesses. As the President and CEO of Vanroboys Trucking Ltd., he expertly oversees trucking, agriculture, and real estate operations, ensuring quality service and sustainability across all sectors. With a strong commitment to his community, Steven actively supports local sports teams, educational programs, and philanthropic initiatives, significantly contributing to regional development.

Q&A with Steven Vanroboys: The Mind of a Rural Entrepreneur

GOBankingRates

For many U.S. workers, the American dream involves starting your own business and being your own boss. A record 5.48 million new businesses were launched in 2023, according to U.S. Census Bureau data...

7 Most Profitable Small Business Ideas for 2024

A brand stands out when it clearly defines what sets it apart and consistently infuses that story into every aspect of the business. This approach amplifies the impact, adds deeper meaning, and fosters greater loyalty…. Is your marketing truly driving ROI and results? Are your ideal clients showing up, ready...

Top Strategies to Create an Extraordinary Brand Story

In today’s dynamic and interconnected world, networking is more essential than ever. Whether you are an aspiring entrepreneur, a seasoned professional, or someone eager to broaden your personal and professional horizons, building and maintaining meaningful relationships is crucial to success. Jason Fong is one individual who has perfected the art of networking. With over two decades of experience in the hospitality and travel sectors, Fong has established himself as a Luxury Travel Expert and Advisor, with features in notable publications such as Forbes and Entrepreneur. Known as “The Boss of Bali,” he has crafted a personal brand that showcases the luxury of Bali and beyond, attracting over two million followers on Instagram.

Five Strategies to Grow Your Network with Jason Fong

Editor's Note: This story originally appeared on MyPerfectResume.com. In today’s dynamic job market, financial success often hinges on more than traditional factors such as education or years of experience alone. Many job seekers are pursuing high-income skills to advance their careers and adapt to the rise of skills-based hiring...

10 In-Demand Skills That Command Top Dollar

Early this year, Microsoft created a new division called Microsoft AI led by Mustafa Suleyman, co-founder of DeepMind and Inflection AI. Following this organizational change, Mikhail Parakhin, who had been leading Microsoft's Advertising and web services teams, including the Copilot team, left his role to explore new opportunities within Microsoft.

Former Microsoft executive Mikhail Parakhin joins Shopify as its CTO

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NewsNinja

A lady is cautioning others about purchasing budget earrings from Amazon, Shein, and H&M, after she experienced keloid formations on her earlobes due to wearing them. On a TikTok post that has garnered more than 334,000 likes, Sailor Rozema (@sailor.rozema), a content creator, shares a warning with her community of "dangly earring girls": the inexpensive jewelry found in fast fashion can have negative impacts on your well-being.

‘I’ll never be wearing earrings for the rest of my life’: Customer warns against buying from Shein

Not getting enough traction for your advocacy campaigns? You’re probably looking at the wrong solution. While many nonprofit campaigns attract supporters through their shared values and advocacy and get people to rally for it, sometimes just putting the word out there isn’t enough. If your organization is not landing on the first page of Google, you might miss out on countless opportunities to amplify your cause.

How SEO Can Help Spread Your Nonprofit’s Cause

In recent years, smart home technology has steadily infiltrated homes around the world, promising enhanced convenience, security, and efficiency. This innovation is not just changing the way people live; it is also reshaping the real estate market. For both homeowners and real estate professionals, integrating smart home technology installation can significantly enhance property value and attract prospective buyers.

The Role of Smart Home Technology in Real Estate: Adding Value to Properties

The organisers of London Packaging Week, Easyfairs, has announced an exciting array of last-minute additions to the event's conference programme. This sees representatives from Diageo, Kellanova, Pernod Ricard, Néstle, Pizza Express, The National Gallery, Amazon, Adobe Live, and Twinings join the more than 50 experts already lined up to speak across the event's two days, offering unparalleled insights on three specialised stages. Whether you're interested in luxury lifestyle firms, future innovations in the beauty and drinks markets, or trends in everyday FMCG packaging, the event promises content and discussions for everyone involved in the packaging industry.

London Packaging Week boosts speaker lineup with new additions from leading industry innovators

As a real estate agent, building a robust referral network can significantly impact your success in the industry. A strong referral network not only brings in consistent business but also helps establish your reputation and credibility. In a profession where trust and relationships are paramount, leveraging the power of referrals can be a game-changer. Let's explore some effective strategies for building and maintaining a thriving referral network.

Building a Strong Referral Network: Tips for Real Estate Agents

Total Apex Sports & Entertainment

Second chances and wealth will be September 2024’s main themes. Various zodiac signs will use their energy to get what they desire. Some will have an abundant mindset that will lead them to success. Uranus will enter Taurus early in the month while Ploto will re-enter Capricorn on September 1. Which opportunities does September have in store for your zodiac sign?

Each Zodiac Sign’s Luckiest Day in September

The Lens

This year’s area of low oxygen in the Gulf of Mexico is larger than average, the National Oceanic and Atmospheric Administration (NOAA) announced on Thursday. The “dead zone” is approximately 6,705 square miles , as measured last week. Within NOAA’s 38 years of measuring the dead zone, this year’s assessment marks the 12th-largest area of low to no oxygen, which can kill fish and marine life.

Gulf ‘dead zone’ larger than average, larger than expected for 2024, scientists announce

Entrepreneur

How participating in startup competitions can spur corporate growth.

This Low-Cost, Low-Effort Growth Strategy Could Transform Your Company Into an Innovation Powerhouse

Green Bay, WI

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Northern Kentucky Tribune

Joe Heller was the editorial cartoonist for the Green Bay Press-Gazette in Green Bay, Wis., from 1985 until being laid off in July 2013. He still draws several cartoons a week and distributes them through his own syndicate. Through Heller Syndication, his cartoons regularly appear in more than 400 newspapers, making him the most successful self-syndicated editorial cartoonist in the nation. His cartoons are reprinted many times in USA Today, Denver Post, St. Paul Pioneer Press, The New York Times, the Los Angeles Times, Newsweek Japan, The Week and The Washington Post. Joe’s cartoons have won numerous distinctions, including 10 Best of Gannett awards, eight Milwaukee Press Club awards and two Honorable mentions for the John Fischetti Award. He lives in Green Bay with his wife, Pamela. He is a regular featured cartoonist for the NKyTribune .

Joe Heller: Cartoonist on news — Off to college, Biden-Harris, aging student, Covid surge

In today’s digital landscape, influencer marketing has emerged as one of the powerful tools for brands looking to connect with their audience. With the rise of social amedia, influencers—individuals with significant followings on platforms like Instagram, YouTube, and TikTok—have become key players in the marketing world. These social media stars have the ability to shape opinions, drive trends, and influence purchasing decisions on a massive scale. But how can brands effectively leverage influencer marketing to achieve their goals? In this blog post, we’ll explore the power of influencer marketing and offer practical tips for integrating it into your marketing strategy.

The Power of Influencer Marketing: How to Leverage Social Media Stars for Your Brand

NewsBreak

The Power of Content Marketing: Strategies for Success

In today’s digital age, content marketing has emerged as a powerful tool for businesses to connect with their audience, build brand awareness, and drive conversions. Unlike...

The Power of Content Marketing: Strategies for Success

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