‘One Pill Kills’ video to debut at Texas high school football games

AUSTIN, Texas ( FOX 44 ) – Governor Greg Abbott has unveiled a new video will play at high school football games across the state on Friday night.

The One Pill Kills video comes as a part of Fentanyl Poisoning Awareness Month , according to the Office of the Governor. Abbott, alongside Texas Tech University Head Football Coach Joey McGuire, Texas A&M University Head Football Coach Mike Elko, University of Texas Head Football Coach Steve Sarkisian and University of Houston Head Football Coach Willie Fritz came together for this video in order to raise awareness and educate young Texans about the consequences of fentanyl.

As part of Texas’ comprehensive “One Pill Kills” campaign , the fentanyl awareness video will be played at Friday night high school football games across Texas during the month of October. You can view the video below.

“Fentanyl is a clandestine killer that continues to rip away loved ones, leaving behind unimaginable grief,” said Governor Abbott. “To ensure all Texans, particularly our young students, know about the dangers of this deadly drug, I partnered with Coaches Joey McGuire, Mike Elko, Steve Sarkisian, and Willie Fritz to raise awareness during high school football games across Texas for Fentanyl Poisoning Awareness Month. Texas continues to develop new, innovative ways to fight back against the fentanyl crisis and to save countless lives from this growing threat.”

The Office of the Governor says fentanyl is the leading killer of Americans ages 18-45. Fentanyl-related deaths in Texas increased over 600 percent from 2019 to 2023, taking the lives of more than 7,000 innocent Texans in just four years. Knowing how to recognize the signs of fentanyl poisoning and having open conversations about the dangers of fentanyl can help save a life.

This comes as Gov. Abbott issued a proclamation earlier this week declaring October 2024 as Fentanyl Poisoning Awareness Month in order to raise awareness and educate Texans about the dangers of fentanyl to save more lives.

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