Dreamforce street closures begin this week

SAN FRANCISCO ( KRON ) — Salesforce will be holding its annual Dreamforce Conference at Moscone Center in San Francisco next week and road closures have already begun to go into effect.

According to the San Francisco Municipal Transit Authority , Howard Street between 3rd and 4th streets closed at 6 a.m. Monday and will remain closed through 10 p.m. on Sunday, Sept. 22. Beginning next Monday, Sept. 16, 4th Street between Mission and Howard streets will be closed daily from 6 a.m. to 8 p.m.

Dreamforce 2024 street closures

During the street closure hours, the following additional traffic controls and Muni advisories will be in place:

• Southbound travel restricted on Stockton Street at Post and O’Farrell streets
• Southbound travel restricted on 4th Street at Mission Street
• Local access only allowed on 1.) Minna Street between 4th and 5th streets; 2.) Stockton Street from Post to Geary streets; 3.) Stockton Street from O’Farrell to Market streets; and 4.) 4th Street from Market to Mission streets
• “One Way” travel on Howard Street will be converted to “Two Way” for local access to businesses and residents on Howard between 5th and 4th streets
• Muni buses will not be impacted by the listed daily street closures and travel restrictions
• Muni will continue to use regular routing and regular bus stops on Stockton Street and on 4th Street
• 4th Street from Mission to Howard streets will reopen to regular traffic overnight, from 8 p.m. to 6 a.m. — all related travel controls will also clear during these hours

SFMTA said to expect “significant traffic congestion” around Moscone Center during the conference, particularly on streets immediately east of 3rd Street, on Mason Street from Sutter to Market streets, and on 5th street from Market to Harrison streets.

Dreamforce 2024 dates

Registration for the conference, which is expected to draw 45,000 people, will take place Monday, Sept. 16. The actual conference gets underway on Tuesday, Sept. 17. and runs through Thursday, Sept. 19.

Dreamforce 2024 speakers

Speakers for this year’s Dreamforce include Salesforce founder and CEO Mark Benioff, Eat. Learn. Play. CEO Ayesha Curry (wife of Golden State Warriors guard Stephen Curry), and actor Matthew McConaughey, among others.

Salesforce is San Francisco’s biggest private employer. This year’s Dreamforce is expected to be focused on AI.

Elton John was the planned headliner for the annual Dreamforce concert this year. However, the iconic singer/songwriter withdrew due to health problems and was replaced by Pink and Imagine Dragons.

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