KRON4 News

Popular cosmetic store opening new location in the East Bay

By Jordan Baker,

15 hours ago

( KRON ) – A popular cosmetic store, Sephora, has a new location in Livermore opening next month.

Sephora said the store is a “beauty shopping experience” selling make-up, beauty tools, skincare, fragrance and more. Sephora has more than 2,000 stories in 35 countries.

Located in Plaza 580 Shopping Center, the new location’s address is 4342 Las Positas Rd. Plaza 580 is off Interstate 580. Target, Petco, TJ Maxx and Ross are all in this plaza.

File – People leave a Sephora store in the Hudson Yards shopping mall in New York City on Saturday, December 4, 2021. On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month. (AP Photo/Ted Shaffrey, File)
The Sephora Collection sale is also held Nov. 5-15. Although Beauty Insider discounts can’t be applied to the sale, all Sephora products are 30% off.

The new Sephora is less than two miles away from a Kohl’s with a Sephora in Livermore. The drive from the newest Sephora to Livermore Premier Outlets is around 20 minutes away.

According to Sephora’s website, the Plaza 580 location is slated to have a grand opening on Nov. 22.

Forbes recognized the cosmetic store as one of America’s Best Employers consecutively from 2018 to 2021.

For the latest news, weather, sports, and streaming video, head to KRON4.

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