Hormel, General Mills join forces for new sweet-and-salty bacon

Hormel, the Minnesota-based food giant behind popular canned foods, is taking sweet and salty foods to the next level with its latest product, in partnership with Cinnamon Toast Crunch.

The new product combines Hormel’s Black Label Bacon with General Mills’ Cinnamon Toast Crunch cereal to create a unique sweet-and-salty combination.

Cinnadust is hand-rubbed onto thick-cut bacon to make the limited-edition product, which is left overnight to reach “optimal flavor.”

“Sweet and savory is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” Brandon Tyrrell, senior marketing manager for Cinnamon Toast Crunch cereal, said in a statement.

The product will be available at select Walmart locations beginning on Sept. 16. Consumers can also purchase it from select Kroger stores within the coming weeks, while supplies last.

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