Fiesta expands in North Texas

Fiesta Mart is expanding for the first time since 2015.

• The Houston-based supermarket chain that already had a strong presence regionally opened its 60th Texas location yesterday in Lewisville.

Why it matters: Fiesta has had to compete with other chains such as El Rancho and H-E-B in recent years for Latino shoppers.

• The Lewisville opening marks a new chapter for the chain, which also plans to remodel all of its Texas locations by the end of 2025.

The intrigue: Fiesta offers baked goods, ingredients and fruits and veggies that are popular in Latin America.

• The 49,000-square-foot Lewisville location was previously a 24-Hour Fitness . It includes an in-house bakery, tortilleria and restaurant.
• Shoppers can also get groceries delivered through Instacart and Uber Eats.

What they're saying: Fiesta chose Lewisville for its long-awaited expansion because of the city's growth, senior regional director Richard Gonzales said in a news release .

What's next: The Lewisville Fiesta will hold more grand opening events at 11 a.m. Saturday and Sunday.