Augustana names new assistant VP of marketing

Augustana College has a new assistant vice president.

The college announced that Irene Karedis Borys will be the assistant vice president of marketing and brand communication. Borys was vice president of client experience and integrator for The Childress Agency and started at Augustana on August 19.

Borys will lead the college’s Office of Communication and Marketing, a team of 12 staff members who work in enrollment marketing, brand strategy, campus and alumni communications, media engagement and event management.

Borys will oversee the planning, development and execution of the college’s marketing and brand initiatives as assistant vice president, with primary responsibility to shape the college’s brand and promotion strategy.

“Together we will build on Augustana’s bright achievements as we pursue Bold & Boundless ,” she said. “I am confident in the match of values, energy and creativity to advance the bright futures of both our students and our Quad-Cities community.”

“We’re thrilled to have Irene join Augustana in order to partner with staff and senior leadership to advance the college’s goals,” said Executive Vice President for Strategy, Innovation and Enrollment Kent Barnds. “Irene brings strong leadership and comprehensive marketing experience to an excellent team.”

Before joining The Childress Agency in November 2022, Borys worked for the Quad Cities Chamber of Commerce and UnityPoint Health. She held roles in marketing for more than six years after nearly four years in government relations in Washington, D.C.

Borys earned a master’s degree in national security affairs, with a focus on public diplomacy and political warfare, from the Institute of World Politics, Washington, D.C., and a bachelor’s in English and international relations and a minor in Spanish in 2006 from Pennsylvania State University, University Park, Penn.

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