Saweetie, Joey Bada$$ and More Attend Creed’s Dinner Party in L.A., Ahead of BET Awards

Luxury fragrance house Creed threw a dinner party in Los Angeles on Friday night in celebration of the BET Awards.

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The intimate affair, held in the open-air courtyard restaurant of Chateau Marmont, brought out rapper Saweetie; rapper Joey Bada$$; rapper and singer Guapdad 4000; actor Winston Duke; actor Olly Sholotan; actress, producer and screenwriter Lena Waithe; filmmaker Melina Matsoukas; comedian Aida Rodriguez, and choreographer LaurieAnn Gibson.

The event was held to celebrate Hollywood’s creative artistry during BET Awards weekend, taking place in downtown L.A. at the Peacock Theater on Sunday.

“BET Awards weekend is a robust, vibrant experience, and we have always admired the energy, excitement and colorful displays of individuality that occur during this weekend,” Alexandra de Lara, head of integrated communications at Creed, told the crowd. “Here at The House of Creed we use rare, natural ingredients that celebrate the beauty of nature. Our process is labor intensive and driven by artistry and perfection. So much so, just like the care and intentionality that all of you in this room place into your respected crafts. We are excited to celebrate this dynamic group. You each play an integral part in pushing art forward first and foremost.”

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Guests enjoyed a menu of tuna tartare, steak and salmon, followed by tiramisu for dessert. They sipped on Creed’s signature cocktail, named after its Aventus fragrance , made with vodka, pineapple, lemon, ginger, honey and sparkling wine.

Based in Paris, Creed was initially founded as a tailoring house in London in 1760 before launching fragrance. Family-owned for more than 250 years, BlackRock Long Term Private Capital and Spanish businessman Javier Ferrán acquired the company for reportedly around $310 million in May 2020. It’s now in the hands of Kering, who bought Creed in June 2023 for 3.5 billion euros.

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