L.A. Denim Veteran Jerome Dahan’s New Menswear Label Is Inspired by His Own Custom Wardrobe

Jerome Dahan has had quite the denim journey. But it’s not over yet.

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The cofounder of such venerated blue jeans labels as 7 For All Mankind , Citizens of Humanity and Jean Atelier is at it again. He is launching a new label called The Seven Continents, or T7C, but this time it is strictly for men. In the past, his labels started with women in mind.

The Los Angeles-based designer hasn’t been in the denim business for the past five years , taking time off during the pandemic and after to raise his two young daughters and decide what was next on his agenda. But he was still designing his own jeans to meet his particular taste. Now he is ready to take his designs and transfer them into a well-curated selection of elevated jeans and workwear pants that have intricate touches and details not found in ordinary jeans.

“I was inspired to create the line because whenever I shopped for me, I didn’t really find anything I really wanted to wear. There were a few basics, like Levi’s, but to find a good line was difficult. There are some Japanese brands that are pretty cool, but not much else,” said the designer, who was born in France and started out as a pattern maker, which served him well.

The designer’s wife, Elsa Dahan, who is also a partner in the brand, said her husband has been making many of his own jeans for the past 15 years. “I always asked him, ‘Why don’t you make this for a line?’” she said. “And he missed making jeans. When he started working on this, there was no concept. He was just going down to the factory, making a few pairs of jeans, and then ideas just started trickling down.”

On Wednesday Dahan previewed the label’s fall 2024 collection at the $25 million Brentwood home that is a testament to his success in the apparel industry — with seven bedrooms, 11 bathrooms, a pool and a multicar garage housing his Rolls-Royce SUV and Ferrari sports car. In the living room, the menswear collection was hanging on roller racks, against the backdrop of three wall-size Jean-Michel Basquiat drawings.

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His refined pants designs are classified in three different stories: military, workwear and jeans. The workwear includes great-looking canvas cargo pants and painters pants with details such as brown canvas trim on the back of the waistbands and reinforced cuffs in contrasting colors so when you roll up the jean, you get a different look.

Silhouettes include a straight slim fit, a relaxed fit and a wide-leg fit. One denim pant has a 36-inch leg with a 32-inch tucked-in waist, adding a sleek, dramatic flare with high-fashion touch.

The collection includes an oversize denim jacket with corozo buttons, a corduroy collar, and a quilted chambray interior. There are also T-shirts and color-blocked hoodie sweatshirts with a clean design and the brand’s logo.

All the pant fabrics come from Japanese mills , and everything is cut and sewn in Los Angeles . The collection will begin selling online Oct. 15 and then branch out to retailers in the second or third season. Pant prices range from $395 to $695. Hoodies will go for $295, T-shirts for $95 and jackets for $795.

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