The Angel City Football club said today it’s entered into a definitive agreement with Willow Bay, Dean of the USC Annenberg School for Communication and Journalism, and Bob Iger, CEO of Disney that will make the couple the new controlling owners of the team.
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Deadline broke the news earlier this month that a deal was in the works. Bay and Iger will acquire the controlling stake in ACFC at an Enterprise Value of $250 million, making it the most valuable women’s sports team in the world. Bay will serve on and have full control of the ACFC Board of Directors, will serve as the Controlling Owner for National Women’s Soccer League, LLC (NWSL) purposes and will represent ACFC on the NWSL’s Board of Governors.
Bay and Iger will invest an additional $50 million to support the Club’s future growth.
The transaction, which is subject to customary closing conditions, including the approval of NWSL, marks a historic development for the business of women’s sports and the beginning of a new era for ACFC.
The deal was unanimously approved by ACFC’s Board of Directors and is expected to close in the next 30-60 days. The additional capital and leadership from Bay and Iger will support and elevate ACFC in its ongoing efforts to be an innovative, best-in-class organization that can achieve success on and off the pitch in a way that is consistent with the community- and equity-driven mission and values that have been fundamental to the Club since its inception.
In a collective statement, the ACFC Board of Directors said: “Willow and Bob bring unparalleled operational experience, expertise, and passion to ACFC and to the NWSL. They’re lifelong sports fans who have been supporters of ACFC since the team’s founding. They are deeply committed to the Los Angeles community, having been residents, leaders, and philanthropists in the city for almost three decades and have a long track record of dedicating their time and resources to support local Los Angeles organizations. We know they are the right partners to lead us into this new era – they are committed to further strengthening ACFC’s position as a preeminent organization and brand in women’s sports and to championing the team’s broader mission, including the advancement of equity for athletes and women-founded businesses. With their leadership, we will continue to harness the industry’s momentum and build on ACFC’s strong foundation of fan and community support.”
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Bay said, “As fans and friends of ACFC, we are thrilled to join this team as owners at this historic moment in sports. ACFC and these incredible athletes have already had a tremendous impact on the NWSL, women’s soccer, and the Los Angeles community. With this investment of resources and capital, we hope to accelerate the growth of the Club and the NWSL. Working with the team and Board, and the incredible community of ACFC fans, we are committed to advancing the Club’s mission of driving equity on and off the field.”
Iger is set to step away from Disney when his contract expires at the end of 2026.
ACFC was founded in 2020 by actor and activist Natalie Portman, venture capitalist Kara Nortman, and entrepreneur Julie Uhrman. Reddit and 776 founder Alexis Ohanian was the Club’s Founding Controlling Owner. Together with founding investors David Nathanson and Brian Weinstein, who served as independent board members and played an active and critical role in the growth of the Club, and early investor Gillian Berry, this group constituted ACFC’s founding Board of Directors. Chris Frank, who has served as a Board observer and Sidley Austin LLP Partner Eric Geffner, have been trusted advisors to this group since inception. Following the closing of the transaction, ACFC’s Board of Directors will continue to include Natalie Portman, Julie Uhrman, Alexis Ohanian and Gillian Berry.
In 2023, ACFC generated the highest revenue of any women’s team in the world. The Club was #1 in NWSL attendance, sponsorship revenue and total revenue, and has the largest season ticket membership. In addition, ACFC created an innovative sponsorship model that allocates 10% of sponsorship revenue back into the Los Angeles community. Currently in its third season in the NWSL, ACFC’s roster includes former USWNT players Christen Press and Sydney Leroux, New Zealand National Team captain Ali Riley, and local phenoms Alyssa and Gisele Thompson.
The ACFC ownership group also includes sports icons Billie Jean King and Ilana Kloss, WNBA legend Candace Parker and her daughter Lailaa, 13 former players from the United States Women’s National Team including Julie Foudy, Mia Hamm, Lauren Cheney Holiday and Abby Wambach, Olympic gold medalist and alpine skiing legend Lindsey Vonn, USMNT and MLS legend Cobi Jones, Latin pop superstar Becky G, actors Uzo Aduba, Jessica Chastain, America Ferrera, Jennifer Garner, Eva Longoria and Lilly Singh, author and activist Glennon Doyle, current and former NFL players Matthew Stafford and Ryan Kalil, and entertainment executive Cindy Holland.
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