Big Ten Network will have an on-campus production presence at USC

The USC Trojans are about to enter the Big Ten Conference. Accordingly, they are about to become a regular part of weekly content found on Big Ten Network. USC fans won’t have to deal with the Pac-12 Network nightmare anymore. Big Ten Network is far more visible and accessible on cable providers and the tiers offered in cable packages or on DirecTV, an outlet which never came to an arrangement with Pac-12 Network.

John Canzano, at his Substack (subscription required), talked to Francois McGillicuddy, the president of Big Ten Network, on what USC fans and other fans of the incoming Pac-12 schools (UCLA, Oregon, Washington) can expect from the BTN product:

That has entailed hiring full-time staff who reside on the West Coast. We now have five full-time employees in Los Angeles, several of which joined the company last year, and four full-time employees in the Pacific Northwest (soon to be five). As a part of that, each campus will also have a dedicated, full-time on-campus producer/editor whose sole job is to generate video content from the institution’s athletic programs.

McGillicuddy continues:

There is also an investment from our side, and we collaborate with each campus to help fulfill equipment needs. From my perspective, it’s less about a minimum requirement than it is a minimum capability. We want to make sure Big Ten Network, and the other Big Ten media partners, can produce quality events from every campus and it is our job to facilitate that.

Big Ten media days are July 23-25 in Indianapolis.

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