Louisville Husband And Wife Team Launch New Premium Gin Brand

NIMBUS marketing agency owners Dr. Dawn and Stacey Wade have launched a new premium gin. West End Gin, a citrus-forward sip, takes its name from the area of Louisville steeped in Black heritage and culture.

The gin is highly aromatic with a clean, crisp and smooth taste that sits between a London dry gin and more contemporary gins. West End Gin boasts a blend of sweet and bitter orange peel, along with 12 other ingredients: juniper, coriander, cardamom, lemon peel, sweet orange peel, bitter orange peel, grapefruit peel, lemongrass, lemon verbena, jasmine, angelica root, orris root, grains of paradise, and cassia.

“West End Gin is a top shelf choice that will elevate traditional gin cocktails, but it’s more than just a premium spirit; it reflects the vibrant Black culture of West Louisville, and demonstrates our commitment to community empowerment.” said brand owners, Dr. Dawn and Stacey Wade in a release. “With every bottle sold, we aim to uplift communities and generate wealth within the areas we cherish, beginning with Louisville’s West End.”

Adding to their West End Gin release, they will offer a new expression coming soon, called The Rose Ann Edition that adds rosebud petals and fenugreek to the flavor profile.

One dollar from each bottle sold goes to support communities and Louisville throughout the country. Bottles retail for a suggested $39.99 for a 750ml bottle.