LUBBOCK, Texas ( KETK ) – Adidas, Texas Tech University and alum Patrick Mahomes have announced a 10-year footwear and apparel deal between the school and company.
Starting on July 1, adidas is now the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders. Mahomes, the Super Bowl champion Kansas City Chiefs quarterback and East Texas native played with the Red Raiders during his college football career.
“I wouldn’t be where I am today if it weren’t for Texas Tech and I’m proud to have helped bring Red Raider Nation into the three-stripe fam,” said Mahomes. “Today is just the beginning of an incredible partnership with adidas, so stay tuned for more to come this fall that we’re excited to be working on together!”
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On top of Texas Tech licensed apparel, Mahomes and adidas are also releasing co-branded apparel with Mahomes’ Gladiator logo. According to adidas, this is the first time an adidas athlete partner’s logo has been put on any of their collegiate apparel.
“This is a monumental day as we align the power of Texas Tech Athletics with a global brand like adidas and a generational athlete like Patrick Mahomes, a proud Texas Tech alum,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “We are excited to begin a special 10-year partnership with a brand that shares Texas Tech’s expectations of success and competition. This collaboration will elevate the Texas Tech brand nationally, providing our student-athletes with the best apparel and equipment. As a new era of the Big 12 begins, this partnership is essential for Texas Tech Athletics to compete at the highest levels.”
As a part of the deal all of Texas Tech’s eligible student-athletes will be able to join adidas’s NIL Ambassador Network so they can make money from their name, image and likeness.
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