MADISON, Wis. (WMTV) - A customer of the man who died in a crash while riding his motorcycle on the Beltline is remembering the tattoo artist as someone who loved his work. The Dane County Medical Examiner’s Office identified Ted Heffner, 71, as the person who died in the wreck. The crash happened Tuesday morning near the Seminole Hwy. exit on the Beltline as Custom Tattooing Arts Studios was burning about one mile away. According to MPD and Dane County Court records, Heffner owned and lived at the tattoo shop.