Youtube launches a new revenue stream for content creators

Creators will not be expected to go live to monetise with Super ThanksPhoto: NordWood Themes

A new week, an old tool being repurposed as new feature by the competition.

Following Instagram Live badges, a tool launched by the Facebook owned company in 2020 aiming to help content creators to make money, Youtube has announced today that it is rolling out a similar version, named Super Thanks.

The main difference between YouTube’s Super Thanks and the already existing Super Chats, a popular monetization tool for YouTubers who livestream, or Instagram’s badges, is the fact that, unlikely badges and Super Chats, which enables followers to reward their favourite creators directly during a livestream, by tipping them, Super Thanks allows YouTubers to get paid directly by their fans for pre-recorded or uploaded content.

Creators will not be expected to go live to monetise with Super Thanks.

Fans can drop a Super Thanks on any video uploaded to a channel, regardless of how old the video is, as long as the creator is a YouTube Partner and has monetization enabled.

After sending a Super Thanks, regardless of the amount, the viewer will then see an animated GIF to confirm their purchase and have their comment on the video highlighted. Creators, in turn, will be able to respond to these messages in the same way they already do on regular comments.

This is great news for creators in several parts of the globe, although YouTube had been beta-testing the feature (previously named “applause”) for several months. For YouTubers who don't go live, advertising revenue share has been the main driver of revenue sourced directly from the YouTube platform. Super Thanks will provide these creators with a brand-new revenue stream that doesn't rely on ads. Instead, this revenue will come from their fans.

Super Thanks is currently available across 68 countries on both, desktop and mobile devices, with YouTube taking a 30% cut of the revenue generated from the feature. That is the same share YouTube keeps for its other paid digital products, so creators already working with the platform will not be surprised.

There will be four price points for viewers to purchase a Super Thanks: $2, $5, $10, and $50, based on how much you want to give the creator. Interestingly, during its earlier testing phase, the feature only offered one price point. However, based on feedback from creators disclosing to YouTube that viewers wanted more choices when showing their support for a channel, the price points’ options were diversified.

The feature is scheduled to continue to be rolled out by YouTube and will soon be available to all eligible YouTuber Partners.

And more good news: creators are in luck with Youtube as Super Thanks, Super Chat (first introduced in 2017 to let viewers buy emoji to send to livestreamers), Super Stickers (paid animated stickers for livestreams) and channel memberships (which let YouTubers sell subscription plans with access to exclusive content) are not the only rewards on the table for those uploading content on the platform, which currelty has over 2 Billion users.

Back in May, YouTube announced that the company is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals: enter the YouTube Shorts Fund, a generous $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. Creators can not apply directly for the fund to help with content production. Instead, the company will reach out to creators each month whose videos exceeded certain milestones to reward them for their contributions – And creators don’t need even to be in the YouTube Partner Program to qualify for cash, as anyone is set to be eligible to receive rewards by creating original content, up to 60 seconds in length, for YouTube Shorts.

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