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  • Marie Claire US

    Creator of Taylor Swift's Glitter Freckles Sobs After Star Provokes 2,500% Sales Spike

    By Iris Goldsztajn,

    1 days ago

    https://img.particlenews.com/image.php?url=08H3lj_0w04vvp500

    It's a tale as old as time: Taylor Swift wears an item. Item sells out. Brand creator sobs from gratitude.

    Swift wore some beautifully whimsical glitter freckles to the Chiefs game on Monday, and fans promptly found out where said freckles came from and pretty much sold them out.

    The freckles were a temporary tattoo from Fazit, and the gold color is sold out at Amazon at time of writing, though the rose gold is beautiful, too. If you still want to nab the gold right now, you can buy it as part of a multipack on the Fazit website .

    https://img.particlenews.com/image.php?url=34DE2a_0w04vvp500

    Fazit Rose Gold Speckles

    Fazit Gold + Silver + Faux Speckles Makeup Patches

    The brand posted a video of Aliett Buttelman, Fazit cofounder, sobbing from happiness after she found out that Swift had worn the freckles , with the caption, "POV: Taylor Swift is wearing your glitter freckle brand Fazit at the Chiefs Game"

    On Oct. 8, Buttelman told WWD , "In the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent. Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us."

    But hours later, the numbers were even more off the charts, with Buttelman telling TMZ that sales had spiked 2,500%, and that her team was "working around the clock to keep up with the demand."

    This story is reminiscent of one from a few months back, when Swift wore a purple pickleball skort by PopFlex to play the sport, and the skort pretty much immediately sold out.

    PopFlex founder Cassey Ho posted a video at the time in which she was struggling to believe that her idol had worn one of her designs. Like Buttelman, Ho got to work straightaway to make more of the skort available to buy for eager Swifties and fashionistas alike, and it's now available once more.

    https://img.particlenews.com/image.php?url=19pxMp_0w04vvp500

    PopFlex Pirouette Skort in Digital Lavender

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    Comments / 19
    Add a Comment
    WonderfulWade
    25m ago
    My daughter's friend came over with them fake freckles. She looked like she stared into a fan, while shit was thrown into it.
    amg1026
    2h ago
    Ok, sparkles at a football game, no big deal. Cheerleaders and other fans wear it. Now, I think the dress isn't my preference, again, nothing wrong with it. Boots...nothing weird. Now, do I think that she looks weird at a football game this this, sure, but is she somehow looking offensive, no, I don't think do.
    View all comments
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