Tech Leaders Convene at HSE’s AI Summit to Define Next-Generation Sales Strategies

Photo byHSE, approved to use

Industry leaders are now seeking new ways to stay ahead of the curve especially with the evolution of sales and marketing into a more AI-driven and automation-driven one. In response to this growing demand for innovative solutions, Hard Skill Exchange (HSE) is hosting an AI Summit from September 3-5.

This online event promises to bring together some of the most influential minds in the tech industry to explore how AI can revolutionize every stage of the sales funnel. With a focus on practical applications and real-world strategies, the summit aims to shape the future of sales and marketing in the AI era.

A Strategic Gathering of Industry Experts

The HSE AI Summit is designed to be a comprehensive exploration of how AI technologies can enhance sales and marketing functions. The event will feature seven executive roundtables, each dedicated to a specific stage of the sales pipeline, from demand generation to retention.

These roundtables will be led by esteemed industry experts, each bringing a wealth of knowledge and experience to the discussions. The lineup includes thought leaders such as Scott Brinker, VP of Platform Ecosystem at HubSpot; Kerry Cunningham, a renowned B2B demand generation expert; and Jay McBain, Chief Analyst at Canalys, among others.

The summit’s agenda reflects a deliberate focus on practical, actionable insights that attendees can immediately apply to their own organizations. Each session will delve into how AI can be leveraged to solve common challenges at different stages of the sales funnel, providing attendees with a roadmap to drive better revenue outcomes.

Exploring AI’s Role in Demand Generation and Prospecting

The summit will kick off on September 3 with a deep dive into AI’s role in demand generation, led by Scott Brinker. The discussion will explore how AI can automate and enhance various aspects of demand generation, from identifying high-potential leads to optimizing marketing campaigns for better results.

Following this, the focus will shift to AI for prospecting, with a session led by Kerry Cunningham. This session will highlight how AI can help sales teams identify and engage with the right prospects more effectively, ultimately leading to higher conversion rates and more efficient sales processes.

Advancing Sales with AI-Powered Proposals and Negotiations

On the second day of the summit, attention will turn to AI’s impact on the proposal and negotiation stages of the sales funnel. Anne Hollander, a strategic advisor with a strong background in go-to-market strategy, will explore how AI can streamline the proposal process, enabling sales teams to create more compelling and personalized proposals that resonate with potential clients.

The day will continue with a session on AI for negotiation, led by Hyoun Park, CEO and Principal Analyst at Amalgam Insights. Park’s expertise in managing technology at scale and his deep understanding of emerging business models will provide attendees with valuable insights into how AI can be used to enhance negotiation strategies.

Closing and Retention: AI’s Final Touch on the Sales Funnel

The final day of the summit, September 5, will focus on the closing and retention stages of the sales funnel. Jay McBain, an accomplished speaker and IT industry innovator, will lead the discussion on AI for closing. McBain’s session will highlight how AI tools can assist sales teams in closing deals more effectively, by providing real-time insights and recommendations that can be used to tailor closing strategies to individual clients.

The summit will conclude with a roundtable on AI for retention, hosted by Kelley Hippler, Chief Revenue Officer at Outside GC. Hippler’s session will explore how AI can be leveraged to improve customer retention rates, a critical factor in long-term business success. This session will provide attendees with the tools and strategies they need to maintain strong customer relationships and drive sustained revenue growth.

A Collaborative Effort Supported by Industry Leaders

The HSE AI Summit is supported by a range of prominent sponsors, including Attention, people.ai, Common Room, Fathom, Revegy, Allyoop, and Substrata. As the tech landscape continues to evolve, events like the HSE AI Summit will play a crucial role in helping companies navigate the challenges and opportunities that come with AI-driven transformation.

Ultimately, the HSE AI Summit promises to be a pivotal event for sales and marketing professionals looking to stay ahead in a rapidly changing industry. It brings together top tech leaders and focuses on practical, actionable insights, which will provide attendees with the knowledge and tools they need to leverage AI for success at every stage of the sales funnel. With AI continuing to reshape the way businesses operate, the insights gained from this event will be invaluable in helping companies achieve their goals and drive better revenue outcomes.