Ahead of the 2024 NFL season, Bally Bet is joining the Maryland betting market

On Monday, Bally Bet officially launched in Mayland as a sports betting app. That means their sports betting product is now available in nine states. This past week, the industry operator was able to conduct a controlled demonstration of their product. Select customers were invited to participate in a live-game betting market. They were able to determine that Bally Bet met Maryland’s sports betting compliance requirements. The app functioned properly during the test run and Bally Bet received its license to operate in Maryland. Those 21 and older who are physically present in the state can now place online wagers with Bally Bet.

Several sports betting operators are leaving the Maryland market

Earlier in July, the operator Superbook announced it would no longer be accepting wagers outside of Nevada. During June 2024, Superbook had just a 0.1% share of the market. That hold percentage needed to be more competitive for Superbook to have a chance. Additionally, Betfred announced they are leaving the Maryland market on July 31. Their retail sportsbook in Fredrick, Maryland officially closes on June 30. Betfred also left Ohio in July. While several sportsbooks have left, there are also newcomers as well. Veterans Services Corporation (VSC) started accepting wagers in Maryland on July 1. They have a mobile-only license with operating partner, Bet Fee. The micro-betting platform Betr is waiting for the final word to join the Maryland sports betting market after applying for a license earlier this year.

Where else has Bally LLC expanded in 2024?

Bally LLC is the owner of Bally Bet Sportsbook. They are one of the gambling and interactive entertainment companies in the United States. During 2024, the company has experienced a ton of growth. Recently, Bally’s announced that they’ve received funding for their Chicago Casino and hotel project in Chicago’s West River neighborhood. On top of that, the industry operator announced plans to merge with Standard General’s affiliate Queen Casino & Entertainment Inc. They are the owners of four casino properties with an ownership stake in Intralot SA, a global lottery management company. When Bally’s announced the merger with Standard General, Bally’s share rose 25%.