Walmart hits the road with a nationwide style tour

BENTONVILLE, Ark. — This fall, Walmart aims to get its fashion offerings in front of more customers with the Walmart Style Tour, a 40-stop cross-country event. The tour kicked off on September 6 at the Taste of Chicago and will continue through October, making stops in major cities like Los Angeles, New York, and Dallas.

From personalized style tips to TikTok-trending color analysis, Walmart is tapping into the latest fashion trends to help customers find their fall wardrobe without breaking the bank, the company says.

"We're constantly looking for new ways to meet our customers where they are," says Kim Tunick, Walmart’s group director of brand experiences and partnerships. "The Walmart Style Tour is the first time we are creating this kind of experience for fashion, and we can't wait to bring it to communities across the country."

At each stop, visitors can expect hands-on experiences, including shoppable fashion finds via QR codes, expert styling advice, and custom giveaways like personalized lipsticks and fall-inspired candles. The tour will feature items from Walmart's popular Scoop and Free Assembly lines, as well as other fall must-haves like denim on denim, utility chic, and standout skirts.

More information on tour locations is available at WalmartStyleTour.com .