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    • Mass Market Retailers

    Video Forum: John Carroll, Acosta Group

    By Jeffrey Woldt,

    16 days ago
    https://img.particlenews.com/image.php?url=1FJm76_0vZ1gp7k00

    In this week’s Video Forum, John Carroll, president of digital commerce and advanced analytics at Acosta Group, offers insights about the impact that digital technology and the data it generates has on merchants and CPG suppliers. Retail media networks, the importance of seamless connections between brick-and-mortar stores and digital platforms, and strategies for measuring success are among the topics Carroll addresses.

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