Big Lots brings back popular 'Friends & Family' sales event

COLUMBUS, Ohio — Big Lots is doubling down on its commitment to driving customer loyalty with the return of its popular ‘Friends & Family’ event, a two-day promotion running September 21 and 22 that offers shoppers 20% off their entire purchase, both in-store and online. The promotion is available across all product categories, including furniture, home décor, groceries, and seasonal items, signaling a strategic push to boost customer traffic and sales across multiple key segments.

The discount, which can be accessed via a downloadable or printable coupon from the Big Lots website, aims to strengthen engagement and enhance brand affinity by offering savings typically reserved for employees to the broader customer base. Online, the discount will be automatically applied at checkout, streamlining the process for digital shoppers.

Bruce Thorn, President and CEO of Big Lots, emphasized the strategic value of the promotion: “Extending our associate discount to all customers for this event demonstrates our appreciation and commitment to delivering value. It’s a targeted opportunity to drive both foot traffic and online sales while reinforcing our reputation as a destination for high-quality, affordable products.”

The 'Friends & Family' event also supports the retailer's broader customer acquisition strategies, with the shareable nature of the coupon encouraging customers to distribute it among their social circles via text, email, and social media platforms. This not only incentivizes repeat visits but also introduces potential new customers to Big Lots’ offerings.