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Trump Rages After Kamala Harris Blows Away His Digital Ad Spending: ‘IT’S ALL FAKE, IT’S ALL MISINFORMATION’
By Tommy Christopher,
1 day ago
Former President Donald Trump raged on Truth Social after news that Vice President Kamala Harris has spent nearly six times what Trump has spent on digital ads year-to-date, claiming, “IT’S ALL FAKE.”
The Harris for President campaign recently announced it took in $540 million in the month after President Joe Biden dropped out — a record haul.
And this week, FWIW publisher Kyle Tharphighlighted the fact that year-to-date the Biden and Harris campaigns have outspent Trump on digital, $142.7 million to $25.7 million, on Facebook/Instagram and Google/Youtube ads.
The site also found Harris with an advantage on TikTok:
Top posts: Kamala Harris
According to social analytics platform Zelf, there were 32,900 posts mentioning Harris on TikTok last week, receiving a collective 434.2 million views.
24% of the top-performing TikTok posts last week mentioning Harris were negative and 74% were positive.
…
Top posts: Donald Trump
According to social analytics platform Zelf, there were 41,600 posts mentioning Trump on TikTok last week, receiving a collective 703.9 million views.
63% of the top-performing TikTok posts last week mentioning Trump were negative and 36% were positive.
The campaign is also putting their war chest to use by reserving $370 million in paid media between Labor Day and Election Day, the campaign said.
On Wednesday, Trump lashed out on Truth Social with a post that repurposed Biden’s promise to beat Trump “like a drum” and insisted Harris’s social media engagement is “FAKE”:
IT’S ALWAYS FAKE WITH KAMALA. WE’RE DOMINATING HER ON SOCIAL MEDIA, SO SHE MAKES UP A FAKE LIST OF HER NUMBERS VERSUS MY NUMBERS. ALL OF OUR ENGAGEMENT IS REAL AND ORGANIC, WHILE KAMALA HAS TO PAY FOR HER FAKE ENGAGEMENT. WE’RE BEATING HER “LIKE A DRUM”, LIKE WE WILL BEAT HER ON NOVEMBER 5TH. IT’S ALL FAKE, IT’S ALL MISINFORMATION AND DISINFORMATION. WE ARE DESTROYING THE DEMOCRATS ON SOCIAL MEDIA!
The post included a screenshot listing video thumbnails with view counts in the millions.
Trump has been the beneficiary of billions of dollars in so-called “earned media” from cable news and viral videos like those he listed.
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