Most American voters believe Taylor Swift’s endorsement of Vice President Kamala Harris will boost her presidential campaign, according to new polling.
Swift, in a Sept. 10 post on Instagram , wrote that she would be voting for Harris, following the debate between Harris and former President Donald Trump.
“I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos,” the pop star wrote to her 284 million followers, whom she urged should do their own research.
She signed the message by writing “Taylor Swift, Childless Cat Lady ” — a reference to Republican vice presidential candidate JD Vance’s disparaging remarks about women without children in politics.
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In the latest YouGov poll , 54% of registered voter respondents said they believed Swift’s endorsement would help Harris’ campaign a little or a lot. Just 4% said they believed it would hurt Harris’ campaign a little or a lot.
Meanwhile, 24% of voters said the endorsement would have no effect, and 17% said they were not sure.
The poll, conducted on Sept. 11, sampled 4,585 U.S. adults and has a margin of error of about 2 percentage points.
When broken down by partisan affiliation, a massive disparity emerged in the answers given by Democratic and Republican respondents.
Eighty percent of Democrats said Swift’s seal of approval would help Harris, while just 31% of Republicans said the same. Half of independents said the endorsement would help the vice president.
Women were slightly more likely to say the “Blank Space” singer’s endorsement would help compared to men — 56% versus 52%.
Experts who study political endorsements previously told McClatchy News that an endorsement from Swift — one of the biggest names in music — could shift the calculus of the election.
“She can sell concerts, movies and even the NFL,” Jennifer Brubaker, a professor of political communications at the University of North Carolina at Wilmington, told McClatchy News. “There’s no reason to think that wouldn’t translate into selling a candidate too.”
She also has a fanbase that isn’t necessarily engaged in politics — whom she could mobilize to vote, Christian von Sikorski, a professor of political psychology at University Kaiserslautern-Landau in Germany, told the outlet.
However, it’s also possible her endorsement would have the opposite effect, mobilizing undecided voters to cast their ballots for Trump, multiple experts said.
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