What's Wisconsin's favorite Halloween candy? A perennial pick is 2024's No. 1 treat

If Wisconsinites were to be judged by nothing other than their affinity for Halloween candy, there's one thing that can be said about us — we're loyal.

Just like last year , Wisconsin's favorite Halloween candy is Butterfinger, according to Candystore.com's annual ranking of state-by-state favorites. For at least the past few years, although Butterfinger has sometimes fallen from the top spot, it hasn't left the top three.

Speaking of loyalty, for the past few years, Wisconsin's top three have been consistently rounded out by Hot Tamales and Starburst (second and third, respectively, this year).

And, in a win for Butterfinger lovers everywhere, the candy bar broke into the top 10 nationwide rankings this year, with five states (Arkansas, Massachusetts, Oklahoma, South Carolina and Virginia) joining Wisconsin in making it the favorite.

Another popular peanut butter-and-chocolate confection has gone the other direction. In, what Candystore.com describes as "a twist no one saw coming," M&Ms dethroned longtime favorite Halloween candy Reese's Cups in the national ranking.

The rankings are based on sales data collected and surveys conducted by the online bulk candy store. Here's the full top 10 list of national favorites:

• M&Ms
• Reese's Cups
• Sour Patch Kids
• Skittles
• Starburst
• Hot Tamales
• Candy corn
• Hershey Kisses
• Hershey Mini Bars
• Butterfinger

This article originally appeared on Milwaukee Journal Sentinel: What's Wisconsin's favorite Halloween candy? A perennial pick is 2024's No. 1 treat