Wisconsin icon Charlie Berens is in a new Target commercial. And, it's with the guys from his viral 'Husbands of Target' video.

A few years ago, Wisconsin's own Charlie Berens and a handful of fellow social media stars made a "Husbands of Target" video — and it went viral, racking up more than 4.4 million views on YouTube.

It was a skit about husbands who formed a group in the store's parking lot while waiting — and waiting and waiting — for their shopping wives to return. It all started because Berens offered them beef jerky. They grilled. They watched football on a flat-screen. They played poker. And, kind of/sort of watched some of the group members' kiddos.

Fast-forward to now, Berens and the other fellas from that video — Taylor Calmus (Dude Dad), Myles Montplaisir (the You Betcha guy) and Penn Holderness (The Holderness Family and an "Amazing Race" winner) — have reunited for an actual Target commercial .

The ad promotes Target Circle Week , which runs Oct. 6-12. During it, members of Target Circle — the retailer's free loyalty program — can score "deep discounts on thousands of items," according to the company.

This comes months after Target started posting an online series, called "Teammates of Target," with the "Husbands of Target" crew, plus athletes, including Los Angeles Rams quarterback Matthew Stafford, New York Jets wide receiver Garrett Wilson, as well as Kelsey Plum and A'ja Wilson of the Las Vegas Aces.

After a sports-show-looking intro, the new commercial shows the "Husbands of Target" — sporting red suit jackets — behind a red desk, acting as a panel of analysts. A Target store can be seen in the background.

They're warming up and preparing to make the announcement for the weeklong shopping event — then, action!

"It's Target Circle Week," Calmus says.

"Get ready for seven days of big deals," Holderness continues.

"That's right, Penn. What a big week," Calmus says.

"Huge week," Berens adds.

Berens , who grew up in Elm Grove and New Berlin, is a comedian, New York Times best-selling author and Emmy Award-winning journalist.

He's well-known for being the host of the "Manitowoc Minute" and his other hilarious videos about all things life in the Midwest. He also wrote "The Midwest Survival Guide: How We Talk, Love, Work, Drink and Eat ... Everything with Ranch," hosts The Cripescast Podcast and has several other endeavors .

This article originally appeared on Milwaukee Journal Sentinel: Wisconsin icon Charlie Berens is in a new Target commercial. And, it's with the guys from his viral 'Husbands of Target' video.