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Sherman Park Grocery celebrates anniversary, gives away $10k in groceries
By Tahleel Mohieldin,
2 days ago
Sherman Park Grocery celebrated two years of helping tackle food insecurity on Saturday with a grocery giveaway for hundreds of customers.
The shop’s owner Maurice Wince told TMJ4’s Tahleel Mohieldin they gave away $10,000 worth of groceries with each shopper given $25 gift cards to spend.
Tahleel Mohieldin Maurice Wince is the owner of Sherman Park Grocery and he is celebrating the two-year anniversary of the store.
Brenda Cogshell was one of those shoppers. She said even $25 goes a long way.
Tahleel Mohieldin Brenda Cogshell is a customer at Sherman Park Grocery Store who is taking part in the giveaway.
“It’s very helpful,” Cogshell said. “This means a lot.”
Wince said at times he’s noticed customers at the cash registers having to remove items from their carts, especially after COVID-related benefits ended.
He also said the demand for the gift cards was so great they’ve had to create a waiting list.
“[It] literally goes to show you the need that this community faces,” he added.
Wince said his goal is to be more than just a business owner but rather a part of the community he serves, hoping to keep the doors open for years to come.
It’s a message shoppers like Bruentta Johnson can get behind. She showed up to Saturday’s celebration to offer her support.
Tahleel Mohieldin Bruentta Johnson is a customer at Sherman Park Grocery and thinks it is important to support and celebrate Black-owned businesses.
“It lets me know that they care about our Black community that they understand the shortage of food, the shortage of money,” she said of the giveaway.
Wince said he’s working to raise more money for additional giveaways to help customers on the gift card waitlist.
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Tahleel Mohieldin 
Tahleel Mohieldin 
Tahleel Mohieldin 
Local Milwaukee, WI
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