arting a new business is a journey, some days it will be steep and rugged and other days it will be rewarding and fulfilling. But it will never be easy, although it shouldn’t be a living hell either, you just need the right allies.

You can be clear about many things, your customers, the function of your product, the marketing strategy, the promotion, the visibility, a commercial during the Super Bowl, anything. But if the packaging is not good, it won’t matter if you sell eternal youth in drops, people won’t want to buy it.

Studies have shown how important appearance and packaging are when choosing one product over another. It’s like going back to high school, guys want to date the prettiest girl, even if you have a lot to offer.

Now that I remember, boys didn’t want to date me in high school… anyways, they’ll regret it when they see me as a successful and millionaire entrepreneur on Facebook.

Simply put, a terrible product with good packaging may do well, but an outstanding product with ugly, badly designed packaging will never prosper.

Not only should it be pretty, it should work

Have you ever wondered why Doritos bags have so much air and room to spare inside? Why can’t they just fill the whole bag with the damn chips?

The answer is simple, it is because that way we would always have Doritos crumbles in our bags. They would shatter during transport and storage, the air in the bags works like an airbag for protection.

You should think the same for your packaging, which will have to be transported in trucks, planes, or ships from the factory to the retailers. The last thing you want is for people to get broken bottles or boxes.

Packaging should be functional, easy to transport, protect your product, and look fabulous while doing it.

Good design = better sales

Large companies spend millions of dollars on studies, experiments, and focus groups to understand how buyers perceive their products.

Combinations of colors, shapes, textures, boxes, bags. Everything creates an impact on the mind of the customer, and in microseconds without knowing it, you can make a decision on whether or not to choose a product.

Attractive packaging can make that decision much easier. In addition, it is important that your packaging can describe your product well. Ingredients, instructions, modes of use, necessary information for more detailed clients.

If you fail to do any of this, your product will be doomed to the bottom of the shelves being ignored for standing next to better-looking packaging.

Luckily for us, there is Packhelp

Thanks to Packhelp you don’t have to meet with hundreds of designers and suppliers to get a package that you like and actually works. You just have to enter your page, choose a packaging model, take out the brush and pencil (figuratively), start designing your new packaging, and voila! Thousands of boxes for your product are on their way to your home.

Yes, it is that easy.

Oh, and you want to know the best part? Packhelp is sustainable, ethical, and renewable.

Imagine having a successful business AND saving the planet? Sign me in, please.

But not everything ends there, there is more:

Their services also include assistance with logo and image design, marketing education, support at all times to design and choose the best packaging for your product.

My first business was a nightmare in terms of logistics, suppliers, and manufacturers, I didn’t even have time to worry about what my product would look like.

By the time I tied my second brand, I already knew Packhelp and everything was easier. Although I appreciate everything I learned in the process, I don’t want to have to work so hard again to have better allies.

Check out Packhelp packages and pricing and they’ll take care of the heavy lifting.

Follow me to see more articles like this.

...

Follow

This is original content from NewsBreak’s Creator Program. Join today to publish and share your own content.