Seven years. The Minnesota Timberwolves have been wearing their current uniforms, and using the four-point North Star + howling wolf logo that everyone loves so much (sarcasm) since 2017.
Disaster feels like too strong of a word, but the Wolves’ latest rebrand was certainly a failure. That’s why we saw them wearing alternate uniforms, during the 2024 NBA Playoffs, more than they did the standard fits. And now… it appears another “rebrand” is coming.
Minnesota Timberwolves rebranding turning back the clock…?
Today, Minnesota will play in the 2nd NBA Summer League game on their Vegas schedule. The uniforms most teams wear during summer league look like premium upgrades from the reversible (home/away) mesh jerseys you and I wore in 6th grade.
But, if you (especially old schoolers) peep what the Wolves’ coaches are wearing in Sin City this summer… you may notice something different, yet oddly familiar. That’s right. Generic howlin’ T-Wolf is gone. Replaced by… the one and only, Old Shep.
Old Shep was the Minnesota Timberwolves’ original logo, when the team was first established before the 1989-90 NBA season. They rolled with the above logo, a royal blue, white and hit of light green color scheme through the 1996-97 season. Kevin Garnett made his debut in these beautiful threads.
In 2023-24, we saw the Wolves debut white throwbacks from the Old Shep era, and the entire fanbase fell in love all over again, which only led to more rumblings of a possible change coming sooner, rather than later.
Looks like the Wolves’ throwback rebrand is happening
And it doesn’t sound like these polos happened because of an intern who was feeling nostalgic. When asked on Twitter if the Timberwolves are teasing a throwback rebrand, The Athletic’s Jon Krawczynski tried to go full Stefon Diggs cryptic. Instead, he pretty much gave away the secret with a chin rubbing emoji reply.
There’s no way Jon would have replied like this, if the Timberwolves were not rebranding. He’s a ‘tow the company line’ kind of guy, and would not fuel rumors like this, if untrue. And yes, Krawczynski would absolutely know one way, or the other.
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This is exciting! Hit up ebay now and get all the (real) vintage Old Shep gear you can find because those prices are about to go through the roof. I’m guessing the whites will be very similar to what we saw with last year’s alternates. But I cannot wait to see the remastered edition of these royal blues.
And if the Minnesota Timberwolves creativity department is really smart, they will make the black “Timberwolves” uniforms (with growling timberwolf and trees) as their main alternates, full with alternate court.
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