Illinois investing $5M in campaign to boost manufacturing industry

CHICAGO, Ill. (WTVO) — Gov. JB Pritzker announced Tuesday that the state will launch a $5 million “ Make It in Illinois ” manufacturing ad campaign to attract businesses from neighboring states.

“October is National Manufacturing Month, which has special meaning for the leading manufacturing state in the industrial Midwest,” Pritzker said at an event at the Manufacturing and Technology and Engineering Center at Richard J. Daley College.

The campaign is meant to increase job applications at Illinois manufacturers, improve enrollment in apprenticeship programs, and promote manufacturing.

“Over the past five years, with shoulder to the wheel, Illinois manufacturing has been undergoing a period of growth and transformation that is powering a notable economic turnaround. We’re rebuilding and reclaiming our status as a manufacturing powerhouse,” said Pritzker. “With the launch of the Make It in Illinois marketing campaign, we are letting people know the doors of opportunity are open for thousands of Illinois workers and the state of Illinois is open for business.”

The campaign will use video, social media, outdoor advertising, and partnerships with educational institutions to target employers, students, and other key influencers.

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