Jelly Roll, Carrie Underwood, Luke Bryan & More to Celebrate Toby Keith at Tribute Concert

The late singer-songwriter Toby Keith will get star-studded celebration at Nashville’s Bridgestone Arena on July 29 when the concert special Toby Keith: American Icon is filmed live at the venue.

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Keith’s fellow country artists Jelly Roll , Luke Bryan , Eric Church , Ashley McBryde, Parker McCollum, Darius Rucker, Carrie Underwood, Lainey Wilson and The War and Treaty are among those who will gather for the concert special feting the life and legacy of Oklahoma native Keith.

Toby Keith: American Icon will air on NBC on Wednesday, Aug. 28, from 9 p.m. to 11 p.m. ET/PT.

Tickets for Toby Keith: American Icon go on sale Friday, June 28, on Ticketmaster at 10 a.m. CT. A portion of the ticket sales will benefit The Toby Keith Foundation’s OK Kids Korral, which offers a cost-free home for families of children with critical illnesses, while funds will also aid Monroe Carell Jr. Children’s Hospital at Vanderbilt in Nashville.

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Keith, who later this year will be posthumously inducted as a member of the Country Music Hall of Fame, is known for hits including “Should’ve Been a Cowboy,” “How Do You Like Me Now?!,” “American Soldier” and “Courtesy of the Red, White & Blue (The Angry American).” He has earned 20 No. 1 hits on Billboard ‘s Country Airplay chart and is a member of the all-genre Songwriters Hall of Fame (inducted in 2015) and the Nashville Songwriters Hall of Fame (2021). He also earned a National Medal of Arts recipient in 2021 and was named a BMI Icon (2022).

Keith died in February at age 62 following a battle with stomach cancer.

The live concert event and NBC special are being produced by UMG Nashville’s Sing Me Back Home productions and ITV America’s Thinkfactory Media, in association with Alex Coletti Productions. Cindy Mabe, Dawn Gates, and Harper Grae are executive producers for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt. Adam Reed and Jordana Hochman are executive producers for Thinkfactory, while Coletti is executive producer for Alex Coletti Productions; TK Kimbrell and R.A. Clark also serve as executive producers, while Mercury Studios represents “Toby Keith: American Icon” for international sales and distribution. The show and special have been packaged by Keith’s longtime agency partner UTA, while the concert at Bridgestone Arena is promoted by Live Nation.

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