Washington State

Columbus, OH

NBC News

As many people continue to teach themselves how to be “very demure,” a surprise trademark application has sparked a frenzy over the legal rights to the viral phrase that captivated TikTok. Jools Lebron, who has 2 million followers on TikTok, is credited for starting the online craze over...

TikTok creator who popularized 'very demure' trend didn’t trademark her catchphrase

The craze around the "Very Demure" trend has hit a new high after reports got out that a trademark has been submitted to monetize the phrase. According to legal documents obtained by TMZ, a person named Jefferson Bates filed documents in Washington State to trademark the phrase "Very Demure, Very Mindful," made popular by Chicago-based content creator Jools Lebron. Lebron was not the one to file.

‘Demure' TikTok Trend Has Reportedly Been Filed For a Trademark

The feel-good meme of the year is now at the center of a potential legal headache. A Washington resident by the name of Jefferson Bates has filed paperwork to register the trademark for the phrase “Very Demure, Very Mindful,” according to paperwork obtained by TMZ. However, Bates appears to have nothing to do with the megaviral phrase, which was created and popularized by trans TikToker Jools Lebron.

Someone Is Trying to Trademark Jools Lebron’s Viral “Very Demure, Very Mindful”

The US Sun

THE words "very demure, very mindful" are inescapable on TikTok at the moment. But who is the person who filed the copyright claim for the viral "demure" trend and what has transgender content creator Jools Lebron said about?. Who is Jefferson Bates?. Not much is known about Jefferson Bates, the...

Who is Jefferson Bates and when did he trademark Jools Lebron’s very mindful very demure TikTok trend?

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BIN: Black Information Network

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Emily Standley Allard

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NewsNinja

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Arizona State

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Arizona Luminaria

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NewsBreak

‘Very demure’ catchphrase filed for trademark by Washington State man, not influencer who popularized trend

The viral phrase “very demure, very mindful” has been filed for trademark by a Washington State man named Jefferson Bates. The expression was popularized online by...

‘Very demure’ catchphrase filed for trademark by Washington State man, not influencer who popularized trend

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