NBC News

New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump

By Amelia Lucas, CNBC,

2024-09-10

By Amelia Lucas, CNBC,

2024-09-10

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Bill Archer

09-10

How about he takes a pay cut from that monstrous salary he has and reduce the price of the coffee. The price went up and the coffee went weak. That’s why people stopped going or cut back.

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