Larry Morrow Opens New Orleans Steakhouse With Goal Of Becoming The ‘Largest Black-Owned Hospitality Group In The Country’

Larry Morrow is opening another restaurant in his hometown of New Orleans, LA.

As previously reported by AFROTECH™, Morrow became an entrepreneur at 22 years old with the opening of Larry’s Poboys & Wings, which later closed. Learning from his mistakes and with the wisdom that comes with age, he would return with the opening of Morrow’s in 2018.

“Learning from when I was 22, it helped prepare for when I opened up Morrow’s,” he mentioned during an interview with “Earn Your Leisure.” “I knew I needed more reserves and I was just mentally in a better place. I was much more mature than 22 years old.”

He continued, “I opened up Morrow’s, it was like a line out the door and I’m like, ‘Oh sh-t, we on to something.”

Morrow would go to open up five different restaurants and a club by 2023, and most recently his business has scaled once again with the launch of Morrow Steak, bringing him closer to his aspirations of making history in the hospitality industry.

“I want to be the largest Black-owned hospitality group in the country,” Morrow explained, according to Nola.com. “It’s already been written.”

Morrow also aspires for the venture to reshape how people perceive a New Orleans steakhouse.

“New Orleans is a very traditional city,” he told the outlet. “When I travel to places like Miami, L.A., New York, there’s a different energy that I want to bring here.”

Guests at Morrow Steak can enjoy prime beef options, including a tomahawk ribeye for two and wagyu steak, as well as soy-marinated double pork chops and seafood like King salmon and broiled red snapper, not to mention vegan options. Additionally, the menu will also offer sushi rolls and other Asian dishes influenced by the culture of Morrow’s mother.

“Good food isn’t enough to be a success,” Morrow expressed, according to Nola.com. “We create experiences. It’s truly a gumbo of vibes, hospitality and great food. I built my name and brands from hospitality, which I’ve learned from my mother. With this place, we want you to feel like you never want to leave.”

For those looking to support the restaurant, dining is in full swing, and the red-carpet ribbon-cutting ceremony is set for June 7.