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  • What Now New York

    Kith Treats Opens Within Dumbo’s Time Out Market, Inside New Kith Kids Retail Store

    By Lisa Hay,

    12 days ago
    https://img.particlenews.com/image.php?url=0LpFWf_0tuv43ve00

    Kith Treats, the cereal-infused ice cream parlor from luxury lifestyle and fashion brand Kith, opened within Dumbo’s debut Kith Kids retail store on Saturday, June 15th. Located in the heart of the bustling Time Out market, the storefront offers in-store seating to blend the shopping and dining experience. The opening marks Kith Treats’ fourth New York location, and the second standalone Kith Kids storefront in New York.

    Exclusive to Dumbo, Kith Treats is introducing a special inspired by the children of the brand’s Founder, CEO and Creative Director, Ronnie Fieg. Named M², the ice cream special is served in two kid-sized Kith Treats cups and features two swirls:

    1. Vanilla & chocolate ice cream infused with Cocoa Puffs, Oreos, and mini M&M’s, topped with a chocolate drizzle
    2. Vanilla ice cream infused with strawberries, Frosted Flakes and mini Marshmallows, topped with a strawberry drizzle

    In addition to the location-exclusive special, Kith Treats menu of Specials is also available, including specials created in partnership with Action Bronson, Virgil Abloh, LeBron James, and other notable friends of the brand. Guests can also enjoy Kith Treats’ Waffle Program, previously only available at select other U.S. locations. The selection includes three waffle cone variations (each dipped in various chocolates and toppings), as well as a whole made-to-order branded Belgian-style waffle that features debossed Kith logos and comes topped with rotating ice cream specials. Guests can order three Signature Specials in either the Belgian-style waffle format or the waffle cone, including The Wifey, The Bam Bam, and The Fiegster. Visitors can also build their own treats, with a bevy of ice cream, milk, cereal, and mix-ins choices, plus dairy free alternatives, for the ultimate customized dessert. Kith Treats inline merchandise is also available for purchase, including global apparel releases and specialty capsule collections.

    True to all Kith locations, the interior and exterior design harmonizes with the neighborhood’s unique aesthetic, reflecting the vibrant atmosphere of Dumbo. Visitors can either enter the Kith store from within the market, or through Empire Stores, where they are immediately greeted by the Treats bar. The 508 square foot space complements the store’s design language with a sophisticated mix of wood, stone, and stainless steel accents, highlighted by a Rosa Aurora marble header, countertop, and two-tone marble seating, alongside Kith Treats’ signature parlor-style cereal dispensers. There are also six banquettes (for a total of 12 seats) available for guests to enjoy their Treats in-store. Visitors can also opt for the standing bar, which offers a direct view down the corridor connecting Water Street to the waterfront. Around the corner from Treats is a wall of cubbies featuring Kith Kids offerings such as toys, books, and puzzles, alongside custom Kith monogrammed wallpaper in playful pale tones of pink and blue.

    Kith Treats and Kith Kids are located within TimeOut’s Market in Dumbo at 55 Water Street, 1F/1M. The retail store and treats bar are open Monday through Sunday from 11:00 AM to 8:00 PM.



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