Get updates delivered to you daily. Free and customizable.
WWD
Olivia Palermo and More Turn Out for Runway Show and Fete for 40 Italian Brands
By Jean E. Palmieri,
2024-06-20
The Italian Trade Agency took New York by storm Wednesday night when it hosted Always Be Extra, a showcase highlighting more than 40 Italian fashion and accessories brands with a high-voltage fashion show at the Boom Boom Room at the Standard Hotel, High Line.
The event, which attracted Olivia Palermo and others, also served to promote the Italian government’s proprietary online platform, Extra ITA Style , a site targeted to retailers that features more than 70 brands and 3,800 Italian products across a wide swath of categories including men’s and women’s apparel, shoes, jewelry, leather accessories and more.
“The Extra ITA Style platform is a premium example of ITA’s innovative approach to supporting the best Italian design talent to grow their businesses in the U.S. market,” said Erica Di Giovancarlo , Italian Trade Commissioner. “And our ‘Always Be Extra’ model presentation and party connect the world of digital discovery with invaluable real-life exposure for our brands among America’s leading fashion-philes.”
The Italian government promotes Made in Italy products as a way to expand the country’s share of international trade. The U.S. market, which is the largest non-European market for Italian fashion, is especially important to fashion manufacturers, which constitute the third largest manufacturing sector in Italy after mechanics and automotive with nearly 46,000 companies and close to 400,000 employees.
In the first four months of this year, U.S. imports of Italian fashion and accessories totaled $3.88 billion.
Some of the Italian fashions on display at the event.
Among the brands showcased at the fashion show at the Boom Boom Room were De Santis by Martin Alvarez, Artico, Tenne, Fugato, Salvatore Martorana and Martin Zelo.
Next up for the ITA is the Chicago Collective men’s show where 62 menswear brands will be on display in early August, followed by the Coterie show in New York City in September where more than 70 Italian women’s brands will show.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0