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New York Post
Hellmann’s launches Will Levis mayonnaise cologne — for $8 a bottle
By Andrew Battifarano,
18 hours ago
If you’ve ever wanted to smell like mayonnaise all day, you now have your opportunity.
Condiment brand Hellman’s announced Tuesday that it is coming out with a cologne in partnership with Titans quarterback Will Levis, aptly naming the fragrance “Will Levis No. 8.”
The $8-per-bottle — with 30 milliliters of cologne — “Parfum de Mayonnaise” comes after Levis signed a deal with the brand last year — which gave him a “lifetime supply” of the condiment — after he went viral in the lead-up to the 2023 NFL Draft for his habit of putting a bit of mayonnaise into his coffee.
“At the heart of the fragrance lies a daring mayonnaise accord,” the website reads . “The creamy and slightly tangy note adds an unexpected twist, mirroring Will Levis’s bold personality. The mayonnaise accord provides a rich, smooth texture to the fragrance, making it intriguingly complex and memorable.”
The scent also includes some hints of lemon, parsley vanilla and, fittingly enough, a hint of coffee to honor Levis’s seemingly unusual habit.
Titans quarterback Will Levis warms up before the first preseason game of the year against the 49ers at Nissan Stadium on August 10, 2024 in Nashville, Tenn. Getty Images
Last year, Hellman’s and Humphrey’s Street — a nonprofit Nashville coffee shop — partnered to come up with a drink dubbed “Mayo Mocha,” the Tennessean reported.
“This fragrance would not be complete without subtle coffee undertones reminiscent of Will’s signature mayonnaise-infused brew,” the website reads. “The coffee note brings a robust, slightly bitter edge filled with depth and warmth. It adds a comforting, familiar touch, grounding the fragrance in a sense of reliability and strength.”
Bottles of the scent were already sold out Tuesday and will be back up for sale on Wednesday.
As for his on-field play, Levis is coming off a freshman year in which he started nine games and threw for 1,808 yards and eight touchdowns.
In the Titans’ preseason-opening win over the 49ers on Saturday, Levis led two touchdown-scoring drives and went 4 of 5 passing for 35 yards.
Titans quarterback Will Levis stands in the pocket during the first half of a preseason game against the 49ers at Nissan Stadium. USA TODAY Sports via Reuters Con
We’ve got a couple of things we’ve got to clean up. But that was our number one goal, and I felt like we did a good job,” Levis told reporters.
He and the Titans now hope to improve upon a 6-11 season in 2023.
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