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New York Post
Luxe designers roll out ‘Ozempic coat’ trend for fall: ‘It’s a strong, confident look’
By Asia Grace,
4 hours ago
It’s zero- waist fashion, baby.
Luxe houses of design are taking a stab at slenderizing, debuting sleekly chic “Ozempic coats” as this fall’s most fab finery.
“It’s a strong, confident look,” Sophie Jordan, the menswear buyer at online luxury retailer Mytheresa, told Bloomberg , which coined the cheeky “Ozempic coat” tag.
“[It’s] an item that is incredibly easy to wear,” she said, “and integrate into your wardrobe.”
As the mania over weight-loss meds rages on, couturiers worldwide are leaning into leaner cuts and silhouettes.
A recent survey revealed that a whopping 15.5 million people — approximately 6% of US adults — have turned to injectables like Ozempic and Wegovy to shed excess poundage.
And the fat-zapping craze has prompted designers to churn out “edgier,” more trimming fits that feature adjustable corsets and sheer embellishments.
However, some tastemakers, such as Namila, have taken a much more literal approach to the tautness trend.
But it seems the rising Ozempic coat movement is less about following fat-loss fads, and more about reviving slightly passé pieces like trenches and peacoats.
Bidding a cheery bye-bye to bulky bubble coats and oversized overdresses, voguish visionaries such as Yohji Yamamoto — as well as Maximilian Davis, the creative director behind Ferragamo, Sabato De Sarno for Gucci, and Jil Sanders designers Luke and Lucie Meier — are rolling out skinny styles for this year’s fall/winter collections.
And wannabe-svelte fashionistas are eating it up.
Online inquiries for “long lean coats” have reportedly increased by 16% in recent months, per Lyst, a global fashion search engine.
“The ‘Inspector Gadget’ coat of my dreams,” gushed the NYC-based brunette behind fashion influencer TikTok, @AllTheFinery , while modeling a “gorgeous” pleated trench coat by Sandro Paris.
Jasmine Howell, a clotheshorse content creator from Australia, also recently turned heads in a long, fitted winter white coat for digital audiences, calling the waist-cinching coverall “the epitome of understated elegance.”
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