“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” the rapper said in a statement, according to Billboard .
The 2025 Super Bowl will take place Feb. 9 at the Caesars Superdome in New Orleans. It will air on Fox.
The halftime show is sponsored by Apple Music and produced by JAY-Z’s entertainment company Roc Nation.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” JAY-Z, 54. said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Kendrick Lamar at Governors Ball 2023. Getty Images
Kendrick Lamar at Rolling Loud Miami 2022. Getty Images
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine and ultimately shake the very foundation of hip-hop,” said Seth Dudowsky, NFL’s head of music, in a statement. “We’re excited to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable Halftime Show.”
The 17-time Grammy Award winner was apart of the star-studded hip-hip mashup that also included Eminem, Snoop Dogg, Dr. Dre and Mary J. Blige.
Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg perform at the 2022 Super Bowl. Albert Cesare/The Enquirer / USA TODAY NETWORK
While Lamar hasn’t released a new album since 2022’s “Mr. Morale & the Big Steppers,” he did have a big year in music thanks to his infamous rap battle with Drake .
Lamar’s diss track, “Not Like Us,” was one of the biggest songs of 2024. It spent two non-consecutive weeks atop the U.S. Billboard Hot 100.
Kendrick Lamar at the 2023 Bonnaroo Music and Arts Festival. Amy Harris/Invision/AP Kendrick Lamar at the 2023 Met Gala. Getty Images for The Met Museum/Vogue
Usher performed at the 2024 Super Bowl. TNS Rihanna performed at the 2023 Super Bowl. Getty Images for Roc Nation
Usher, 45, sang some of his greatest hits including “Yeah!”, “Love in This Club” and “My Boo.” He was joined by special guests Alicia Keys, will.i.am, Lil Jon, Ludacris and H.E.R.
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