After Taylor Swift wore glitter freckles to the Kansas City Chiefs game against the New Orleans Saints on Monday night, NYC-based entrepreneur Aliett Buttelman has been experiencing the “Taylor Swift Effect.”
Taylor Swift wore glitter freckles to the game between the Kansas City Chiefs and the New Orleans Saints. Jamie Squire/Getty Images
Buttelman, one of the brand’s founders, posted about the shock of the singer wearing her product on TikTok, writing, “POV you’re a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles” in the caption over a video of her crying at the news. “I’m DYING.”
“I was completely overwhelmed — I literally sobbed!” Aliett Buttelman told the Daily Mail , saying it was “such an emotional moment to see the hard work of the past two years validated by someone who has defined our generation.”
Buttelman shared that she’s now dealing with a high demand in sales after Swift debuted the freckles during Monday Night Football.
“Since Taylor wore the Gold Stardust Speckles, the response has been nothing short of incredible,” Buttelman said. “In the last 15 hours alone, sales and website traffic have surged by 2,500%.”
Fazit Beauty launched on April 30, 2024, with the Stardust Speckle Makeup Patches. Fazit Buttelman shared that she’s now dealing with a high demand in sales after Swift debuted the freckles. @aliettbutts/TikTok
Though Swifties took note of the glitter patches even before the “Cruel Summer” singer wore them, seeing them as the perfect accessory for The Eras Tour.
“Even before Taylor Swift wore our patches, we saw a huge spike in sales, especially during the Eras Tour in Europe and as people prepped for her North American leg,” Buttelman shared.
Fazit Beauty launched on April 30, 2024, with the Stardust Speckle Makeup Patches, designed to be “long-lasting, sweat-proof, and waterproof, making them perfect for everything from festivals to football games.”
Buttelman explained in a TikTok that back in May, right after launching, it was her “sole mission” to get the glitter freckle patches into Swift’s hands, and the “manifestation came true.”
She had reached out to her makeup artist’s agency and sent her the patches because she could imagine them being “all over the Eras Tour.”
“Guys, manifestation is literally real,” she said.
Now, Buttelman and the rest of the team at Fazit are “working overtime to keep up with demand and ensure that everyone can get their patches in time for the upcoming Eras shows.”
The final leg of Swift’s Eras Tour kicks off on Oct. 18 in Miami, Florida.
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