Drive by a Chili's restaurant, and you're likely to hear in your head — if not sing out yourself — the jingle that just won't die. You know, the one for the restaurant's baby-back ribs, with the funkily repeated "I want my baby back, baby back, baby back" phrasing under the soulfully sung "Chili's baby back ribs." The still-catchy jingle was written in 1995 by Guy Bommarito, then the creative director for GSD&M, an advertising agency in Austin, Texas. The jingle was a near-desperate attempt to keep Chili's business after an earlier GSD&M campaign for the chain had bombed to the point that the company was ready to fire the agency (via Daily Mail). In a 2017 interview with Vice, Bommarito said he wrote the jingle "in like, five minutes."