<body><div> Be prepared to cough up a little extra cash if you want to secure your favorite spot inside a theater at AMC. The popular theater franchise has unveiled 'Sightline,' their new plan to charge more or less depending on where you want to sit in the theater. Sightline essentially follows in the footsteps of airplanes, Broadway shows, concerts, and sporting events and is broken up into three different tears of price options. Standard Sightline, Value Sightline, and Preferred Sightline offer three different price points ranging from the standard cost of a movie ticket to $2 off for value seats and $2 more for preferred seats. The pricing initiative will be rolled out in some theaters this Friday and expanded to their nearly 600 theaters throughout the U.S. by the end of the year. <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=16WLKV_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=16WLKV_0kg0EcvI00" width="634" height="631" ><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=33m7ty_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=33m7ty_0kg0EcvI00" width="634" height="423" ><nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate> When purchasing tickets, moviegoers will be prompted to choose between Standard, Value, and Preferred Sightline seats, AMC officials say. Standard Sightline is described as the 'seats that are the most common in auditoriums and are available for the traditional cost of a ticket.' Value Sightline is considered the 'seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.' Preferred Sightline is the 'seats in the middle of the auditorium and are priced at a premium to standard sightline seats.' <img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1L4Wua_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=1L4Wua_0kg0EcvI00" width="634" height="1139" ><nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0LLFaA_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=0LLFaA_0kg0EcvI00" width="634" height="1189" > According to a press release posted on AMC's website the new plan applies only to movies that start after 4pm. Sightline also does not apply to Discount Tuesdays when all films are $5. Value Sightline will only be available to AMC Stubs members. AMC Stubs is the theater's free membership that provides moviegoers with access to perks like free popcorn refills, a birthday gift, and rewards vouchers. <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate> Members of AMC Stubs A-List, the theater's paid subscription service, will be able to reserve seats in the Preferred Sightline Section at no additional cost. <img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0yDj6M_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=0yDj6M_0kg0EcvI00" width="634" height="423" > Sightline will first be unveiled on February 10 in theaters in New York, Chicago, and Kansas City. One Twitter user who lives in New York shared screenshots of the layout for a theater with the seat color-coded by price. <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate> The theater contains just 15 Value Sightline tickets, compared to the 77 Preferred Sightline seats and the 100-plus Standard Sightline tickets. 'Sightline at AMC more closely aligns AMC's seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,' said Eliot Hamlisch, executive VP and CMO at AMC Theatres. &lt;blockquote class="twitter-tweet" data-lang="en_US"&gt;&lt;p lang="en" dir="ltr"&gt;This is what an &lt;a href="https://twitter.com/hashtag/AMC?src=hash&amp;amp;ref_src=twsrc%5Etfw"&gt;#AMC&lt;/a&gt; movie theater looks like with the new pricing that debuts in some theaters this Friday 😳&lt;br&gt;&lt;br&gt;$2 extra for “preferred seats”&lt;br&gt;but no extra charge for AMC A-List &lt;a href="https://t.co/Gti6iUG2FH"&gt;pic.twitter.com/Gti6iUG2FH&lt;/a&gt;&lt;/p&gt;&amp;mdash; Grace Randolph (@GraceRandolph) &lt;a href="https://twitter.com/GraceRandolph/status/1622643679692304384?ref_src=twsrc%5Etfw"&gt;February 6, 2023&lt;/a&gt;&lt;/blockquote&gt; &lt;script async src="https://platform.twitter.com/widgets.js" charset="utf-8"&gt;&lt;/script&gt; <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate> As the plan is rolled out across the U.S., theaters are expected to update their seat maps to show the different price options. 'While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing,' said Hamlisch. 'Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one,' the CFO continued. The plan did not go over so well on social media, however. Users took to Twitter within minutes of the announcement being made public to share their disdain for the plan. 'Said before and will say it again: there is no business that hates their customers more than movie theater chains,' said one user. 'Sorry this is so funny. You're not an airplane,' wrote another. <img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2s68OR_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=2s68OR_0kg0EcvI00" width="634" height="596" > 'AMC saw Netflix doing something astronomically stupid that will hurt their business and decided to try their hand at it too,' said one person, referencing Netflix's recent plan to crack down on password sharing. Guidelines were posted to the streaming platform's website stating users will have to connect to Wi-Fi at their primary location, open the Netflix app or website and watch something at least once every 31 days. Each Netflix account is linked to a single 'Netflix Household' - the home and Wi-Fi network of the bill payer - and anyone who lives there can log in to it using any device. But the new guidelines say that the account must be logged into by a device in the Netflix Household every 31 days to turn it into a 'trusted device'. <img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=4FrcKt_0kg0EcvI00" alt="https://img.particlenews.com/image.php?url=4FrcKt_0kg0EcvI00" width="634" height="378" > The details were removed from the U.S. and U.K. websites but they remain on the FAQ pages for Chile, Peru and Costa Rica. The plan was quickly criticized by many who pointed out that the move could cause a mass exodus among streaming platform users. </div></body>

Mountain View, CA

AMC Theaters has unveiled 'Sightline,' their new plan to charge more or less depending on where you want to sit inside of the theater's auditorium.