Nicole "Snooki" Polizzi has announced that she's shutting down her Hudson Valley shop and headed to a place that appears to be more her speed. In 2020 the Jersey Shore star sent shockwaves through the Hudson Valley when she announced that she was opening up Snooki Shop on Main Street in Beacon. The store was Snooki's second location. Her first boutique opened up just two years prior in the New Jersey borough of Madison and was an instant hit, inspiring her to expand into her the Hudson Valley where she grew up.