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Athletech News
Watch Now: Crunch Fitness CEO Jim Rowley Joins ATN ‘Unscripted’ Podcast
By Athletech Studios,
2024-02-21
Rowley shares his candid thoughts on Crunch’s recent growth and future, along with takes on the fitness industry as a whole
Jim Rowley, Crunch Fitness worldwide CEO, joins the show in the latest episode of ATN “Unscripted.” A 30-plus year fitness industry vet, Rowley oversees day-to-day operations , development, franchising and marketing for Crunch’s 410-plus locations. He also proudly served as a United States Marine for eight years.
“Unscripted” co-hosts Edward Hertzman, Athletech News’ founder and CEO, and Eric Malzone join Rowley to discuss Crunch’s future amid the rapidly evolving fitness and wellness industry. Topics such as what Crunch looks for in its franchise partners, the place of GLP-1 weight-loss drugs in fitness and the decline – but also possible resurgence – of cardio are all explored.
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