ABC Fitness, DXFactor Partner Around Generative AI

Two fit tech giants are linking up to support operators with cutting-edge AI and generative AI tools

ABC Fitness, the world’s largest fitness tech company, is adding to its arsenal. At IHRSA 2024 , the software provider announced a partnership with DXFactor, a leading data science, digital transformation, artificial intelligence (AI) and Generative AI supplier, a move designed to transform the digital experience for operators and their members.

“We are excited to partner with DXFactor for their unparalleled expertise in digital transformation,” said Khal Rai, platform president of ABC Ignite. “This partnership will support new offerings for our mobile platform, creating bespoke member experiences and integrations that set new industry standards for innovation and personalization.”

The partnership will support ABC Fitness in mobile app development, given DXFactor’s extensive knowledge in creating differentiated customer experiences on mobile platforms.

“Aligning with an industry titan like ABC Fitness significantly amplifies our mission to revolutionize the fitness industry with AI and GenAI,” added Dharmesh Trivedi, co-founder and CEO of DXFactor. “Our combined strengths will ensure our commitment to business outcomes for our clients and accelerate digital transformation within the fitness industry by empowering members and operators with AI and data-driven solutions.”

The partnership comes as advanced analytics and AI transition from perquisites to requirements for most successful fitness businesses.

“This partnership promises to be a cornerstone for the fitness industry, offering a blend of DXFactor’s transformative digital strategies and ABC Fitness’s technological prowess,” said Al Noshirvani, managing partner at Alta Technologies and board member at DXFactor. “Customers can now anticipate a comprehensive digital transformation tailored to meet fitness enthusiasts’ and enterprises’ modern demands.”

DXFactor is no stranger to innovation in fitness and wellness. The company’s proprietary Outcomes Framework, which combines client data and external datasets, has generated over $2 billion in outcomes for fitness brands including Chelsea Piers, Chuze Fitness, Crunch Fitness, FitnessSF, Lift Brands, Orangetheory Fitness, Wisconsin Athletic Club, XSport Fitness and Xponential Fitness.

ABC Fitness has big plans around AI , including using it to help gyms and studios boost engagement and retention and cater to their members with personalized services including habit and nutrition coaching, At IHRSA 2024, ABC hosted an Innovation Lab, previewing its latest AI investments across all platforms.

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