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  • What Now San Diego

    Southern California Jewelry Brand gorjana Continues California Expansion With Third Storefront in San Diego, 24th Statewide

    By Lisa Hay,

    2024-03-18

    gorjana, the fast-growing Laguna Beach-based jewelry brand, announced the continuation of its California retail footprint with its third San Diego location, opening Tuesday, April 9 in Fashion Valley. At the 363-square-foot store in the heart of San Diego, shoppers can soon browse the brand’s designs, including gold jewelry featuring diamonds, opals, sapphires and more.

    “San Diego was home to our fifth store nationwide and holds a special place in our hearts,” said Gorjana Reidel, Co-Founder in a statement. “As the city’s largest shopping center, we couldn’t be more excited to join the incredible Fashion Valley community as we continue to bring our Laguna Beach designs down the California coast.”

    Located in the heart of the Mission Valley neighborhood, gorjana – Fashion Valley will put the Southern California brand alongside other upscale, in-demand retailers and restaurants, as the shopping center continues to evolve as San Diego’s largest upscale lifestyle destination. gorjana will be located on the first level near Macy’s.

    “As San Diego’s premier shopping destination, it’s a top priority to provide an exceptional shopping experience for both San Diego residents and visitors,” said Andrew Cortez, Director of Marketing at Fashion Valley. “The addition of gorjana to the already diverse retail mix available at Fashion Valley helps elevate the center’s jewelry offerings and gives our shoppers more options at various price points. We’re proud to play a role in gorjana’s expansion into San Diego and further solidify the brand as a recognized name with shoppers looking for quality products.”

    When gorjana – Fashion Valley officially opens its doors, shoppers will be immersed in a welcoming space. The interior features blush terrazzo, plush seating, custom artwork and a focus on open, natural light throughout the space.

    The opening of gorjana – Fashion Valley follows a year of impressive growth and expansion for the brand, with more than 65 stores across the country. With an ever-growing collection of designs including necklaces, bracelets, earrings, rings and more, gorjana offers something for everyone. Its in-store stylists offer service including curating layered looks that help shoppers express their unique personal styles and offering complimentary gift wrapping.

    Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. In the last few years, gorjana has donated over one million dollars to nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is proud to partner with local charities in each of its locations. Local nonprofit organizations in San Diego are encouraged to complete a donation request form for efforts that support the local community.

    Fashion Valley is located at 7007 Friars Rd, San Diego, CA 92108.



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