Star Wars March to May the 4th takes over the Empire State Building

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Star Wars 'March to May the 4th' kicked off last week with all new product announcements, fan experiences, and a dynamic light show displayed on the facade of the Empire State Building.

Star Wars actor Hayden Christensen was on hand at the festivities for a special lighting ceremony alongside the infamous villain he portrays - Darth Vader.

New products were revealed during the special day including the Imaginext Star Wars Darth Vader Bot , a special collaboration with the Dairy Farmers of America for their TruMoo Star Wars Blue Milk and numerous collectibles , toys and gadgets that Star Wars fans of all ages will love.

Closing out the event, New Yorkers were treated to a once-in-a-lifetime dynamic light show on the Empire State Building. The five-minute spectacle highlighted iconic scenes from the Star Wars films and series featuring villains like Darth Vader, Emperor Palpatine, Darth Maul and more.

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