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Wine on Men's Journal
This Must-Watch Documentary Shows The Impact of Climate Change Across Wine Regions
By Matthew Kaner | Will Travel For Wine,
2024-03-28
The Porto Protocol is the chief climate change leadership summit, and has welcomed keynote speakers Barrack Obama & Al Gore, as well as the top wine minds from across the industry . Now the Porto Protocol releases into the world its newest documentary, Seeding the Future , showcasing members from all corners of the earth and how they are combating the impact of climate change.
Watch Seeding the Future documentary film here:
A key theme of Seeding the Future is the value of collaboration within the industry. Porto Protocol plays a pivotal role in fostering this collaboration, serving as a unifying force that brings together winegrowers, wineries, and other stakeholders committed to addressing climate change challenges collectively.
Adrian Bridge, Founder and CEO of The Porto Protocol & CEO of The Fladgate Partnership
Photo by Max Flatow
“ We are proud to unveil 'Seeding the Future,' and bring to the forefront the voices of winegrowers facing the harsh realities of climate change ,” says Adrian Bridge, founder and CEO of Porto Protocol and CEO of The Fladgate Partnership. “ Through their stories, we witness the unwavering spirit and commitment of individuals across the globe who are not only adapting to climate challenges but actively shaping a more sustainable future for the wine industry. ‘Seeding the Future’ underscores the critical role of collaboration in overcoming the impacts of climate change. Porto Protocol stands as a beacon of unity, providing a platform for collective action, and knowledge exchange. By sharing best practices and fostering a sense of shared responsibility, we empower the industry to address climate change head-on. As we premiere this documentary, we invite the entire wine community and beyond to join us in this important conversation. Together, we can build a resilient and sustainable future for our vineyards, our wines, and our planet .”
The founder and visionary behind the Porto Protocol is Adrian Bridge, who is also at the forefront of spearheading The Fladgate Partnership.
Porto Protocol is a leading organization dedicated to inspiring and mobilizing the wine industry to address climate change. Through shared best practices and solutions, initiatives, partnerships, and global collaborations, Porto Protocol seeks to create a positive impact on the environment and drive lasting change within the wine community. Its mission is to drive collaborative action by bringing together a network of change makers and workable climate solutions for and within the wine world. Founded by Taylor’s Port, The Porto Protocol was born out of the belief that, if we work together, share our successes and experiences, we can achieve systemic change and create a ripple effect that extends far beyond the wine industry.
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