Casillero Del Diablo Is Named Official Wine of Mexican National Teams in the USA

The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. “MexTour” for more than two decades, today announced a multi-year partnership with Casillero del Diablo , which was named the official wine of the senior Mexican National Teams in the USA–including both the men’s and women’s teams.

Casillero del Diablo , recognized as the second most powerful wine brand in the world (source: Wine Intelligence Report,) is the number one wine brand in Mexico, and the leading import brand in the USA. The Chilean brand is sold in more than 100 counties across the world, and its wines have received more than 109 scores of 90 points and above in recent years. With a reputation as a global standard-bearer for quality that dates to the release of the brand’s first wine in 1966, Casillero del Diablo will increase its brand awareness through this wide-ranging partnership with a combination of high visibility in-venue signage and fan experiences, which includes the development of limited-edition branded wine bottles. The brand will also showcase a suite of innovative, sensory-focused activations that will build momentum and relevance for the brand across the Mexican National Teams’ fanbase in the USA.

" Casillero del Diablo is thrilled to unite with the Federación Mexicana de Fútbol and Soccer United Marketing in this exciting partnership ,” said Rodrigo Maturana, president of Marketing for Viña Concha y Toro USA, which has Casillero del Diablo in its acclaimed portfolio of wines. “ As the official wine of the Mexican National Teams in the U.S., we're poised to amplify the Casillero brand presence and engage fans through innovative experiences. This collaboration symbolizes a strategic alliance, blending tradition with forward-thinking approaches to enhance the fan journey and entice new consumers to the wine category ."

Both the Mexican Men’s and Women’s National Teams will play a series of games across the United States, as the Mexican Men’s National Team recently announced the upcoming USA-based friendlies which includes matches against Bolivia (May 31 in Chicago), Uruguay (June 5 in Denver), Brazil (June 8 in College Station, Texas), New Zealand (Sept. 7 in Pasadena, Calif.) and Canada (Sept. 10 in Arlington, Texas). Tickets and more information are available at www.SomosLocales.com .

Now in its 21st edition, the MexTour has delighted sports fans across the United States with marquee soccer matches against top opponents at world-class venues, including most U.S. stadiums scheduled to host 2026 FIFA World Cup matches. More than just a game, each tour stop features the AT&T Futbol Fiesta fan fest, as well as fan and media events throughout the markets. Mexico’s supporters have responded with an average attendance of nearly 60,000 per match in the last decade.

“ We are always pleased to introduce a sponsor of the Mexican National Teams, and we couldn’t be more excited to officially bring Casillero del Diablo into our family ,” said Enrique Nieto, FMF Director of Strategic Alliances. “ We are confident that with Mexico’s leading wine brand on our team, together we will connect with MNT fans through great experiences .”